It's 7:30 AM.

Alarm starts buzzing. You grab your phone to dismiss it and you see an instagram notification from your friend. You click it and scroll for a while. Multiple ads pop up of some semi-relevant brands.

In the kitchen, your fridge is filled with colored objects with funky words, cows or plump fruit. You open a drawer and take out the coffee. The packaging is so creative. It's your favorite. Those hipsters did a good job.

On the way to work, multiple billboards, printed or on screens request your immediate attention. You've already seen them all.

The office banners with the pompous words and great values feel like pure hypocrisy. But hey, at least it pays the bills.

Every day, from morning to night, we're exposed to a myriad of advertising canvases in all kinds of different formats. We don't even notice most of them. They're just there.

But what about beauty? Real beauty delights. People have enough worries and troubles in their lives. What if we could steal one smile a day with our work. As creatives, we forget our responsibility as healers.

We've been brainwashed to state that design isn't art. It solves problems. We're not like those hippie artists that spend months on a single painting. We got deadlines. We've industrialized art. And with that, beauty is dead.

If design is truly about solving problems, then let's concentrate on the grave problem of beauty. Let us not just focus on improving conversion rates and accessibility, but on alleviating the existential dread we experience when stripped from serene nature and placed in the violently stimulating symphony of concrete and neon lights. For a few brief seconds, a human will latch on to our creation and momentarily escape the confines of their mind. Let's make sure that door leads to beauty.

Beauty will save the world. Let's play our part, as marketers.