Gold is status democratized. It's the wealth symbol the Roma defaulted to, after centuries of systemic oppression.
Vlad Tarcan
Writing about human desire and behavior.
Letters on desire, culture, and identity
One essay a month. Cultural artifacts decoded through a brand consultant's lens. No schedule, no upsell.
Some brands become so successful they stop being just brands and start becoming part of everyday language. That might sound like the ultimate win, but it comes with a hidden cost.
Fyodor Dostoevsky famously said "Beauty will save the world." What does that mean for brands?
If you're just starting a business, you face the difficult decision of using your own personal name or a made-up brand name. But what if you ask this question differently?
What is a brand? When St. Augustine was asked what is time: “I know what it is, but when you ask me I don’t.”