How do we calculate the perceived value of an object in relation to rarity and desire.
Vlad Tarcan
Brand strategist. Devout heretic.
Vlad's Letter 🧙♂️
Read my letter on engineering human desire at scale.
Gold is status democratized. It's the wealth symbol the Roma defaulted to, after centuries of systemic oppression.
Some brands become so successful they stop being just brands and start becoming part of everyday language. That might sound like the ultimate win, but it comes with a hidden cost.
Fyodor Dostoevsky famously said "Beauty will save the world." What does that mean for brands?
If you're just starting a business, you face the difficult decision of using your own personal name or a made-up brand name. But what if you ask this question differently?