About

I was born into a contradiction.

My mother's side were artists. Composers, painters, people who built their lives around beauty and feeling. Among them, Béla Bartók, my great-great-grandfather. I grew up in that house, under that moon.

My father's side were farmers and mechanics. People who believed in showing up, doing the work, and keeping things simple. They taught me the other half.

As a kid, I drew constantly. Then I got a computer at eight, and the internet took over. Gaming, hacking, MMORPGs. I was designing artwork for them by ten, had my first paying clients at fourteen. At eighteen I left for Denmark to study design at the source.

I came back to Romania and joined an automotive corporation. I became the youngest manager they'd ever had, at twenty-three, leading digital automation. But the suit never fit. At twenty-five I walked out and went back to design, this time in tech. Hundreds of millions of people use the products I shaped, every month.

Now I run Cultmaker, a branding studio where I work with a small number of clients on design, technology, and the stories that hold them together. I also teach design and branding occasionally.

Outside the work, I walk quieter paths. I'm an introvert. I live mostly in my inner world. I spend a lot of time with spiritual philosophy, psychology and behavioral science. I'm passionate of the stories we tell ourselves, and the invisible ropes that move us.

Beauty, as Dostoevsky said, will save the world.

And my life's mission is to create beauty inside and outside.