Vlad Tarcan

Some brands become so successful they stop being just brands and start becoming part of everyday language. That might sound like the ultimate win, but it comes with a hidden cost.

Fyodor Dostoevsky famously said "Beauty will save the world." What does that mean for brands?

If you're just starting a business, you face the difficult decision of using your own personal name or a made-up brand name. But what if you ask this question differently?

What is a brand? When St. Augustine was asked what is time: “I know what it is, but when you ask me I don’t.”

How Andrew Bustamante's RICE framework works when applied to marketing tactics.

The impact of the gender of brand names when it comes to the type of products you sell.